Like other search engines and browsers, DuckDuckGo’s primary revenue is generated through online advertising. This message puts them in stark contrast to the other major web browser players like Google, which relies heavily on its users’ data for its online advertising business. The company’s primary marketing message is that DuckDuckGo doesn’t track your identity and activities on the internet. The history of DuckDuckGoĭuckDuckGo is a search engine and web browser that was created to give internet users greater privacy. Let’s dive in, starting with some background about DuckDuckGo. But for the sake of educating our readers, we wouldn’t be doing our full job without calling out some of the downsides documented about the platform. The truth of the matter is, DuckDuckGo is arguably still a better, more private alternative to the major search engines on the web. So, let’s explore the reasons some privacy experts say why DuckDuckGo is bad, and what you can do to help maintain yours if you use the service. But news from earlier this year has made some second-guess the credibility of their private search engine. DuckDuckGo has been a favorite search engine among internet privacy-minded folks for years.
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